who buy infield tickets for a large stadium

All tickets to a debut China concert by former Guns N' Roses guitarist Slash sold out in three days last month. Scalpers doubled ticket prices to 3,000 yuan ($488.50).

People were still talking about the concert of Taiwan folk musician Kimbo (De-Fu) Hu at Shanghai Oriental Art Center weeks after his performance, wondering how unexpectedly successful and popular the 63-year-old alternative musician turned out to be.

"People in Shanghai are ready for some special music experiences that feel exclusive and tailor-made especially for them," Wu Liangyu, from Shining On Culture Co Ltd, a major show promoter in Shanghai, told China Daily.

Slash's sell-out gig took place at the Mixing Room and Muse, an 800-seat small hall at the Mercedes-Benz Arena complex. Shanghai Oriental Art Center's concert hall also has a small capacity of no more than 1,800 people.

These small-scale concerts - in contrast to mega shows at stadiums with more than 10,000 seats - have grown more popular with audiences in Shanghai over the past few years.

The Mixing Room held successful concerts in the past few months for Simple Plan from Canada and The Beach Boys from the United States. Upcoming on the venue's program are Coheed and Cambria, Owl City and Tony Bennett. About eight gigs from Western artists are on the agenda for this year, although the president of the Mercedes-Benz Arena, Michael Craig Enoch, declined to disclose the identities of all the artists.

"Nobody will be more than 30 meters away from the stage," Enoch said about the seating positions of the Mixing Room and Muse.

Even if you buy the lowest price ticket for a small concert, you will be closer to the performer than those who buy infield tickets for a large stadium, said Wang Yan, public relations officer for Mao Live House Shanghai.

"His sweat may splash on to the front row audiences. The atmosphere is intimate in here. You are close enough to touch him from the front row," Wang told China Daily.

Mao Live House can hold a maximum of 600 people. Kazutoshi Chiba, president of a music company called Bad News from Japan, opened Mao Live House first in Beijing and then in Shanghai in 2009.

Mao hosts three or four concerts every week. Most of the shows since 2011, when it moved to its present venue on Chongqing Road, Shanghai, are sell-outs. "First-tier artists do their shows in stadiums while alternative artists, such as indie and rock artists, tend to have successful shows with us," Wang told China Daily.

When Kolkata-based Emami, the fast-moving consumer goods major,Our Managed MileWeb Private Cloud and Virtual Dedicated Servers. carved out a virgin segment, in 2005, of men's fairness cream, 30 per cent of Indian males used a fairness cream positioned for women. It launched the Fair And Handsome (F&H) brand to get a share of the then-Rs 1,400-crore market. In recent years, the percentage of men using women's fairness creams has tumbled to 22 per cent, according to market estimates.

Other cosmetics majors have entered the market to woo gents. We have seen HUL enter with Fair & Lovely Max Fairness and Vaseline Men, Beiersdorf AG with its Nivea for Men and L'Oreal with its Garnier Men Powerlight.

The fairness cream market is now around Rs 3,000 crore, to which the men's fairness cream segment contributes around Rs 329 crore (up from Rs 186 crore to a Rs 2,200-crore market in 2010). Most of the players had stressed the need to extend their offerings beyond the promise of just fairness to market the brands better.

Emami,Our Cheap MileWeb Dedicated Server are ready-to-go and can be deployed. which has always underlined its focus on the men's fairness segment as being higher than other players by dedicating around 20 per cent of its revenue into promoting F&H, is making fresh noise around the brand.

According to Group Director Mohan Goenka, the consumer has evolved and been wanting more than just fairness.

"Recent research shows men have shifted to fairness creams specific to them. We also found they wanted more value than just fairness. So, this was the right time to relaunch Fair and Handsome," explains Goenka. The new F&H promises to provide sun protection, oil control, sweat control and spot reduction. A skincare regime for men has been tapped by the other brands in the men's grooming market such as Vaseline, Nivea and Garnier, with facewashes, sunscreens and oil-control moisturisers.

However, as the market has grown, F&H has ceded market share. It had commanded 68 per cent value share in 2009-10 when the other brands were still newcomer, It was at 58 per cent in 2012-13, show Nielsen data. Garnier Men, the third largest brand in men's cosmetic grooming has slipped, too. The gainer has been runner-up Fair & Lovely Max Fairness from HUL, which had entered in 2006 in its earlier avatar, Menz Active. From around 13 per cent in 2010, it now commands around 28 per cent.

Abneesh Roy, analyst at Edelweiss Research says, "HUL's distribution is unparalleled. It has been promoting the product in rural areas quite extensively." Goenka of Emami is aware of sales in the hinterlands fast catching up with demand in urban India, which first saw men rush to be the fairer sex. At present, the ratio of urban to rural sales for

With a rejuvenated brand following the relaunch,Managed MileWeb Cloud Hosting and cloud management services. Emami hopes to extend its lead further with some more market share in its bag. "Our market share should be 65 per cent by the end of this fiscal," says Goenka.

Emami scored initially because it developed a niche segment into a money-spinning one. F&H is now a Rs 225-crore brand, with sights on clocking Rs 500 crore in the next three-four years. Roy says, "Most of the others did not launch an exclusive brand for this category but extended their existing brands to cover it.
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